Goodable
Organic High End CBD Products for Dogs
Goodable is a organic 100% natural cbd oil company with a mission to create products that provide relief for pets. I created Goodable as a way of show casing my skills in UI design and within creating a brand identity.
I created a long-form landing page that include Goodables various UI & branding elements, such as packaging design, logo design, UX Digital Illustrations, iconography, and overall layout design.
Below is a preview link to the full Goodable landing page
Scope
Challenge: To create a full brand identity, including the web site, logos, packaging, digital illustrations, typography, and colors.
Duration: 2 weeks
Tools: Sketch, Invision, Adobe Illustrator, and Adobe Photoshop
Phases: Define, Research, Ideate, Design, Analyze
My Role: UI and Brand Designer
Research
Honest Paws
To create the Goodable brand, I needed inspiration for text and products. Honest Paws gave me inspiration for products, copy writing, and web layout
Holistapet
Holistapet needed a revamp in their website design and initially inspired me to take on creating a CBD pet brand. Their website inspired the idea of creating a CBD quiz section.
Mary’s Medicinals
Mary’s Medicinals is one of the leading brands in CBD, although not for pets, I wanted to use them for inspiration in terms of quality of design and including important pages users would want to see.
Mood Board
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Defining a Brand
While researching, I began to compose a mission statement, values, and personality of Goodable by combining together best practices and common themes from other successful CBD pet brands.
Mission: To create delicious edibles for pets with 100% organic hemp oil and all natural ingredients, to improve your pets overall wellness.
Values: Transparency & Credibility, Quality Control, Education, and Improvement in pets lives
Personality: Cheery, Friendly, Playful, Healing, soothing, Informative, high end, modern
Ideation
Sketches
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Low Fidelity Wireframe
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Logo Design
Main Logo
I wanted to create a logo that was font based, so I researched logos for inspiration and I began formulating an idea. I collected logo types and selected a single font that was closest possible to my idea. I chose the font Modulus Bold and made the design mine, by creating a unique lower case ‘g’, increasing the weight and manipulating the kerning.
Favicon
After creating the main logo, I also wanted to add a favicon as a branding element. I integrated the form of a dog stretching with the shape of a capital ‘G’. Although the favicon was executed, I believe it needs more refinement and it will not be included in the final design.
Typography & Grid
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Color & Psychology
Below are colors I chose for the Goodable Brand. I chose to use various shades of yellow, because yellow is psychologically linked to being perceived as ‘ friendly, cheery, warm and optimistic,’ traits one could link to the characteristics of dogs or pets.
I also chose an earthy green tone, for the psychological link to the words ‘soothing, relief, balance, and harmony,’ words relative to the benefit of Goodable CBD products.
Packaging Design
CBD Oil
Goodable CBD Oil for dogs contains chamomile infused with CBD for relief and stress reduction. To symbolize its ingredients within, I added chamomile flowers through out the packaging design and the icon of a ‘calm’ dog with closed eyes.
Relief Treats
Goodable CBD Relief Treats are meant for pain relief. The treats ingredients contain peanut butter and like the Chamomile CBD Oil, I incorporated peanut icons throughout the packaging, along with a paw and a plus sign to signify medicine and dedication to improved health. I then utilized the brand colors differently to ensure products don’t get mixed up with similar ones like the Mobility Chews.
Mobility Chews
Similarly to the Relief Treats, I incorporated the Mobility Chews main ingredient of chicken through out the packaging using drumsticks. The tennis ball symbolizes a toy that gets pets moving which is the goal of the Mobility Chews.
Iconography
UI Design
Header & Feature Image
When searching products to create a brand for, I was inspired by a beauty brand that used images of ‘oil’ for one of their products. I thought of CBD oil and creating a CBD brand for pets. I utilized the oil image as the main background to quickly notify users what Goodables main product is - CBD Oil. I also was creative in taking a circular droplet from the oil image and turning it into an opportunity to add another image, the main audience of Goodable products - pets!
Included in the header are ideal pages for a CBD site, including where to buy products, a questionnaire, learn more page, shop, about, and a return to homepage button.
Quality Ingredients
A break down section of ingredients and formulas used for Goodable products is important to increase transparency, a core value to the Goodable co. and an important part of the decision making process as a buyer/user.
Also included in this section, is a UX Illustration I created of a girl and her pet, created with the Goodable branding colors and mood in mind.
Educate & Create Value
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Features
An important part of increasing Goodables user base and accesability, was the ‘Locate our products’ tool. The user would input their zip code and be able to see different stores that carry Goodable products nearby.
Another important feature, was the questionnaire inspired by the Holistapet brand. Users that are unsure of giving CBD to their pets can take a quiz to decided if its right for their pets needs. This can help displace any fears or judgements users might have, educate them, and increase the likelihood of buying and trying out Goodable products.
Testimonials
To increase brand credibility, a helpful review section was included on the landing page so users can hear about the benefits of Goodable through real life experiences.
Best Selling Products
Coming Soon